Newspaper Planning: Name Ideas

In order to ensure that i consider all possible names for my newspaper, I have created a bubble map listing all of the possible names. This will help ensure that the final decision for the name of my newspaper is suitable for my final product and will also help me obtain plenty of user feedback on each of the ideas to discover which of the names appeals to the audience the most.

The idea for the name 'The Daily Reporter' was inspired from the existing paper 'The Impartial Reporter.' I chose to take inspiration from this name due to its eccentric and bizarre nature implied with the use of the word 'impartial' which helps give the paper character and individuality. However the use of such an bizarre nameplate may put some readers off of reading the paper as the unique approach may not appeal to all readers, therefore I decided to replace this word with a much more normal newspaper related word, 'Daily.' This also helps tell the reader that the paper is daily which shows that the newspaper content is recent and up to date. However, after considering the user feedback which included statements stating the name was 'ok, but not outstanding in comparison to other names,' and that the name was 'a little bit obvious,' i have decided against this name as i would prefer a name which differentiates the paper from other newspapers.

An idea which i find interesting is including the papers location within the nameplate so that the paper can appeal to local audiences as they will be able to understand that the content is local just by glancing at the name. Therefore I brainstormed several ideas which involved Bristol and North Somerset related names such as 'The Bristolian Bugle,' which works well and flows due to the use of alliteration. Also, the 'Bristol Pennysaver,' and the 'Bristol Informer,' were also names i explored. Although the user feedback for these names included some positive comments that the names were 'innovative' and 'creative,' i still felt that the names lacked interest and were still much too obvious and classic for the more modern newspaper which i hope to create.

Therefore i chose to further explore the combination of classical newspaper names with a much more bizarre twist. The first name is came up with was the 'Gordano Pheonix' which was inspired by 'The Pheonix' itself. User feedback helped prove that the name was 'alot more interesting than the other names,' which shows that the name helps trigger the possible audiences interest which would help increase the likelihood of them reading the paper. Another name which i explored was 'The Bristol Eccentric,' both classic yet innovative, i find this name the most interesting and intriguing. The use of the word 'eccentric' helps give connotations that the newspaper is different and unique which helps inform the reader that the newspaper is slightly more individual than other papers. However, this name could give off connotations that the newspaper is too unique and therefore wouldnt follow the conventions of a traditional newspaper therefore its unlikely that i will use this name for my newspaper.

After considering all of the above names, i came to the conclusion that the name which i was looking for must give of connotations of the newspaper being classic and follow the traditional conventions of a newspaper yet still appear moderately unique and different compared to other newspapers. Therefore i came up with the idea to combine a couple of previously mentioned ideas to create the name 'The Bristol Press.' Although simple and basic, the name gives off much more youthful connotations with the use of the word 'press.' Also, the use of assonance with the silibance created through the repetitive 's' sound makes the name flow effectively and makes the name much more memorable.