Ancillary task research: News of the World poster analysis

    The image above shows an annotated poster advertising the News Of The World. At first glance, the reader is automatically drawn to the large pentagon shape with the words 'the big stories start here' inside. The use of the bold red colour scheme ensures that the shapes are bright and stand out from the background. The scheme also links into the papers actual colour scheme which links the advert directly to the paper ensuring that the viewer can easily detect what the poster is advertising. Also the use of the arrow shape at the bottom of the box plays on the content of the slogan by pointing to the newspapers logo implying that 'the big stories start here' (i.e at the news of the world).
    The slogan itself is short and snappy, it includes capitalisation to ensure that its eye catching. The use of alliteration also works well within the slogan as it makes the slogan flow more effectively and allows the reader to remember it easily.
    The inclusion of the newspapers logo helps ensure that the viewer fully understands what the poster is advertising. The logo appears to be bevelled and embossed which allows the logo to appear 3D on the page to which allows the image to stand out against the bold, busy background.
    The background to this advert appears to be a collage of different newspapers which makes it very clear to the viewer what the poster is advertising. Yet the background could be interpreted as too busy which could cause the background to be too overpowering for the images layered on top. However, the slightly faded background and bold use of shapes and colour ensure that the whole poster is balanced out effectively. Also the use of the newspaper background allows the headlines to be visible to the reader. This could be an interesting way to give the reader an insight as to what stories are included inside the paper by just showing them the headlines.
    Overall, this poster is my favourite out of the posters that i have research. I find the inclusion of the newspaper very interesting and different and i like the way its almost immediately detectable what the poster is advertising. I find the way that the give readers an insight into the papers content particularly interesting as its unique and not too obvious or forceful. The use of bold red colour scheme links into the papers colour scheme effectively and ensures that the poster stands out well.

Ancillary task research: Shropshire Star poster analysis

The image above shows a billboard poster advert for The Shropshire Star. The advert at first glance appears very simple with the use of a simple grey black and white colour scheme and a slight gradient for the background which allows the main images and text to stand out effectively without the whole advert appearing overpowering. Unlike the London Paper, the main images on the advert are both newspapers which ensures that the advert makes it clear what its advertising.
   However, the main image includes an image of a distorted paper in the shape of a paper aeroplane. This   could create connotations that the newspaper is different and unique due to its distorted form. This helps convey to the reader that the newspaper is individual which could persuade them to buy the paper. The small inclusion of colour on the image ensures that the image stands out effectively, especially against the simple background. Also, the inclusion of the papers logo on the actual image showing the papers name works well as the reader can almost instantly detect what specific paper the poster is advertising. As well as the large image of the paper, the poster also includes a smaller image of the newspaper in its actual form which directly shows the reader what the poster is advertising.
   Such a small use of colour on the paper helps ensures that the poster isn't too overpowering. Also, the black/white/grey colour scheme may have been used to convey that black/white nature of a newspaper which would further convey to the reader what the poster is advertising.
   Beneath the image of the distorted paper, the advert lists what the paper contains which helps gives a reader an inside as to whats included inside the paper which allows the to decide whether or not the paper appeals to them. The poster also tells the reader where they can access the stories as well as advertising technological convergence which ensures that the poster targets different types of audiences.
   Overall, i find that this poster works effectively as the poster is easy to view and you can almost instantly recognise what the poster is advertising. The simplicity of the advert helps convey the simple black/white, straight to the point nature of a newspaper which also helps directly show the reader what is being advertised without appearing too overpowering.
  
  

Ancillary task research: London Paper poster analysis

    The image above shows an annotated poster advertising a local london paper. From a first glance, you can automatically detect the black and purple colour scheme indicated through the use of a bold image and coloured text. This works well as it links into the papers actual colour scheme which ensures that the reader knows what the advert is advertising.
    The use of a slight gradient for the background of the poster ensures that the images and colours stand out effectively without the background appearing too boring or too dull. The poster also includes a large bold image showing a hand holding lots of different objects and people. This image works well with the catchy slogan 'grab all the best bits of london' and helps ensure that the whole advert links together effectively. Also, the inclusion of different objects and people helps give an insight as to what the paper contains. For example, an image of a guitar may have been used to show the reader that the paper covers information about music. This helps give the reader an idea as to whats included inside the paper and attempts to trigger their interest with the use of images. Also, the images of people may be trying to portray the papers target audience to the reader so that they can detect whether or not the paper appeals to them.The bold colours used in the image link in with the colour scheme effectively as well as ensuring that the image stands out against the background.
    An interesting feature included on the poster is the fact that the papers logo and name is located in the bottom right hand corner in a much smaller font than the slogan. This may have been done to ensure that the papers name was the last thing the viewer looks at which would increase the likelihood of the papers name sticking inside the viewers mind. However, the use of such a small font may cause the viewer to overlook the name and therefore not know what the paper is advertising.
    Overall, i find this poster works effectively as the use of the purple colour scheme ensures that the whole advert is linked together and the use of the papers actual colour scheme helps show the reader knows what the poster is advertising. Also, the clever inclusion of the feature of changing the colour of the last word in the sentence also helps show the reader what the poster is advertising as a similar feature is also include in the name of the paper. I also like the inclusion of a large image to balance out the use of text and ensure that the poster maintains interest.