Ancillary task research: News of the World poster analysis

    The image above shows an annotated poster advertising the News Of The World. At first glance, the reader is automatically drawn to the large pentagon shape with the words 'the big stories start here' inside. The use of the bold red colour scheme ensures that the shapes are bright and stand out from the background. The scheme also links into the papers actual colour scheme which links the advert directly to the paper ensuring that the viewer can easily detect what the poster is advertising. Also the use of the arrow shape at the bottom of the box plays on the content of the slogan by pointing to the newspapers logo implying that 'the big stories start here' (i.e at the news of the world).
    The slogan itself is short and snappy, it includes capitalisation to ensure that its eye catching. The use of alliteration also works well within the slogan as it makes the slogan flow more effectively and allows the reader to remember it easily.
    The inclusion of the newspapers logo helps ensure that the viewer fully understands what the poster is advertising. The logo appears to be bevelled and embossed which allows the logo to appear 3D on the page to which allows the image to stand out against the bold, busy background.
    The background to this advert appears to be a collage of different newspapers which makes it very clear to the viewer what the poster is advertising. Yet the background could be interpreted as too busy which could cause the background to be too overpowering for the images layered on top. However, the slightly faded background and bold use of shapes and colour ensure that the whole poster is balanced out effectively. Also the use of the newspaper background allows the headlines to be visible to the reader. This could be an interesting way to give the reader an insight as to what stories are included inside the paper by just showing them the headlines.
    Overall, this poster is my favourite out of the posters that i have research. I find the inclusion of the newspaper very interesting and different and i like the way its almost immediately detectable what the poster is advertising. I find the way that the give readers an insight into the papers content particularly interesting as its unique and not too obvious or forceful. The use of bold red colour scheme links into the papers colour scheme effectively and ensures that the poster stands out well.

Ancillary task research: Shropshire Star poster analysis

The image above shows a billboard poster advert for The Shropshire Star. The advert at first glance appears very simple with the use of a simple grey black and white colour scheme and a slight gradient for the background which allows the main images and text to stand out effectively without the whole advert appearing overpowering. Unlike the London Paper, the main images on the advert are both newspapers which ensures that the advert makes it clear what its advertising.
   However, the main image includes an image of a distorted paper in the shape of a paper aeroplane. This   could create connotations that the newspaper is different and unique due to its distorted form. This helps convey to the reader that the newspaper is individual which could persuade them to buy the paper. The small inclusion of colour on the image ensures that the image stands out effectively, especially against the simple background. Also, the inclusion of the papers logo on the actual image showing the papers name works well as the reader can almost instantly detect what specific paper the poster is advertising. As well as the large image of the paper, the poster also includes a smaller image of the newspaper in its actual form which directly shows the reader what the poster is advertising.
   Such a small use of colour on the paper helps ensures that the poster isn't too overpowering. Also, the black/white/grey colour scheme may have been used to convey that black/white nature of a newspaper which would further convey to the reader what the poster is advertising.
   Beneath the image of the distorted paper, the advert lists what the paper contains which helps gives a reader an inside as to whats included inside the paper which allows the to decide whether or not the paper appeals to them. The poster also tells the reader where they can access the stories as well as advertising technological convergence which ensures that the poster targets different types of audiences.
   Overall, i find that this poster works effectively as the poster is easy to view and you can almost instantly recognise what the poster is advertising. The simplicity of the advert helps convey the simple black/white, straight to the point nature of a newspaper which also helps directly show the reader what is being advertised without appearing too overpowering.
  
  

Ancillary task research: London Paper poster analysis

    The image above shows an annotated poster advertising a local london paper. From a first glance, you can automatically detect the black and purple colour scheme indicated through the use of a bold image and coloured text. This works well as it links into the papers actual colour scheme which ensures that the reader knows what the advert is advertising.
    The use of a slight gradient for the background of the poster ensures that the images and colours stand out effectively without the background appearing too boring or too dull. The poster also includes a large bold image showing a hand holding lots of different objects and people. This image works well with the catchy slogan 'grab all the best bits of london' and helps ensure that the whole advert links together effectively. Also, the inclusion of different objects and people helps give an insight as to what the paper contains. For example, an image of a guitar may have been used to show the reader that the paper covers information about music. This helps give the reader an idea as to whats included inside the paper and attempts to trigger their interest with the use of images. Also, the images of people may be trying to portray the papers target audience to the reader so that they can detect whether or not the paper appeals to them.The bold colours used in the image link in with the colour scheme effectively as well as ensuring that the image stands out against the background.
    An interesting feature included on the poster is the fact that the papers logo and name is located in the bottom right hand corner in a much smaller font than the slogan. This may have been done to ensure that the papers name was the last thing the viewer looks at which would increase the likelihood of the papers name sticking inside the viewers mind. However, the use of such a small font may cause the viewer to overlook the name and therefore not know what the paper is advertising.
    Overall, i find this poster works effectively as the use of the purple colour scheme ensures that the whole advert is linked together and the use of the papers actual colour scheme helps show the reader knows what the poster is advertising. Also, the clever inclusion of the feature of changing the colour of the last word in the sentence also helps show the reader what the poster is advertising as a similar feature is also include in the name of the paper. I also like the inclusion of a large image to balance out the use of text and ensure that the poster maintains interest.

Inside page layout

The image above shows the layout i have chosen for my inside cover page. From research into several other papers, i found that the majority of their inside pages are split into different sections. Within these sections, several small stories are featured, one of which is carried on from the cover story. I also hope to include the use of columns and margins to help split and differentiate between stories. Its very common to feature information about the paper along the top of the page hence why i chose to include the date, page number, and advertisement of technological convergence along the top of the page to help informs the reader effectively. I learnt from research that bar lines are often included within the top third of the page, however, these barlines are often quite thin and black which causes them to appear less dominant on the page. Therefore i decided to include two parrallell barlines following the colour scheme initiated on the front page. This helps the lines appear bolder on the page aswell as ensuring the colour scheme is maintained throughout the paper which helps give it more flow. Images of local people and local business advertisements are commonly included within the inside pages of newspaper hence why I want to include them in mine as they helps show the reader that the paper is local which would trigger the interest of local readers.

Userfeedback on this inside page:
'The use of large images help balance out the large amount of text which makes it more interesting to look at.'
'I like the blue bar lines along the top of the page because it helps add colour to the page'

Final cover layout

The image shown below shows the final layout which i have chosen to use for my newspaper.

The inspiration for this layout came from combining my initial ideas for the layout of my front cover, yet a large amount of inspiration was taken from the Evening Post cover as i feel that the layout of that particular paper worked the most effectively. The use of banner ads along the top of the page work effectively as they help give the reader a clearer insight as to what the newspaper contains as well as giving the adverts a sense of dominance and importance on the page. The idea of featuring a large image filling the page works well as it helps give the image and therefore the story a sense of dominance as well as helping fill space. A floating text box will also be used containing the article to help ensure that the image doesn't appear too overpowering by breaking it up well. The idea of featuring a second story down one side of the page was inspired by the Evening Post cover and also helps ensure that the image doesn't appear too overpowering on the page. Also, the fact that this story is on the left side of the image helps ensure that the second story still maintains a sense of importance as it fits into the customers eye flow effectively making up for the fact that the story doesn't have an image included. The colour scheme used was inspired by a mixture of my initial ideas. The use of blues help give relaxed and peaceful connotations which would helps ensure that the reader feels more comfortable reading the paper. The use of black for the nameplate and headlines works well by ensuring that they stand out effectively on the page and the use of black which has connotations of power and dominance help convey their importance on the page. The idea of featuring two bar lines beneath the nameplate helps underline the nameplate itself which also helps give it a sense of importance and dominance. The idea of including information

User feedback on this page:

• 'I like the fact that an image fills up most of the page because it makes the cover more visual to look at rather than just looking at writing.'
• 'The blue colour scheme is pleasant and calming to look at which makes the cover not too overpowering.'
• 'I like the way the story is in a box on top of the image as it makes it clear which story the image belongs to.'

Initial cover ideas

The images below show ideas which could possibly be used for the layout of my newspaper cover.

Idea 1:

This idea was mainly inspired by a mixture of the Bristol Observer cover i researched and the Evening Post cover i researched. The idea of featuring the use of banner ads along the top of the paper was inspired by the evening posts and would work effectively as it would help give the reader an insight as to what the papers contents includes. However, the use of advertisements at the top of the page could take attention away from the nameplate of the newspaper giving it less dominance and importance on the page. The colour scheme chosen was inspired again by the evening post. I feel this colour scheme works effectively as blue commonly associated with the idea of calmness and tranquility which would give my newspaper a calming, relaxing effect on the reader which would make them feel more comfortable reading it. The use of the two bar lines featured beneath the nameplate was inspired by the North Somerset Times. I wanted to include this feature on my page as it helps underline the nameplate which gives the nameplate further dominance and importance on the page. It also helps link in the colour scheme effectively. The use of two separate bar lines allow me to include information about the paper such as the date and advertisement of technological convergence as well as information about the papers content which would give the reader a clearer insight into the content and help them decide whether or not the paper appeals to them. The idea for the main body of the front page was inspired by the cover of the Bristol Observer. However, i don't feel that it works too effectively as the image could easily be confused to be related to either one of the stories shown which could easily confuse the reader  and put them off reading the magazine. Therefore its unlikely i will use this idea in my final layout plan.

User feedback on this cover:
'I really like the variance in blues used on the lines but i think the blue title comes across as a little bit over powering.'
'I don't really feel that the image is very dominant on the page and at first glance, i wouldn't know which story it related to.'

Idea 2:

This idea took most of its inspiration from the Evening Post cover. I find the use of a much larger image  helps dominate the page a fill space which gives the story a sense of importance. Also, the use of a floating textbox immediately illuminates which story the image is associated with which avoids any chance of confusing the reader. Also the use of a floating textbox helps break up the image effectively therefore ensuring that the image doesn't appear too overpowering for the reader. Unlike the previous idea shown, i have chosen to make the nameplate black which creates connotations of power and dominance which would help the nameplate appear dominant on the page. However, this idea only includes one bar line beneath the nameplate which would include general information about the newspaper. However, i find that the previous idea's use of two bar lines works much more effectively as it leaves room to include information about the newspapers content which increases the likelihood of the paper's content triggering the readers interest. Another differentiation to idea 1 is the featuring of the adverts along the bottom of the page which was inspired by the Bristol Observer cover. However, i do find that putting the adverts along the bottom of the page causes them to lose their dominance on the page which could cause them to appear less important. Therefore its much more likely that i will feature the adverts along the top of the page.

User feedback on this cover:
'The bold black title works well and helps the title stand out on the page.'
'I really the way that most of the page is filled with an image as it helps fill space and is much more visual than just looking at writing.'

Logo Research/Planning

Following research into traditional newspaper, i found that the majority of newspapers include a logo on their masthead which accompanies the nameplate. The logos vary from random shapes to specifically meaningful objects. As my newspaper is a local paper, i want to ensure that Bristols heritage is included within the paper. The font selected for my nameplate helps do so by reflecting a slightly nautical theme, as does the blue colour scheme. Therefore, i have chosen to include an anchor for my logo as it will help reflect Bristols nautical heritage which will help show that the paper is local and trigger the attention of local readers.

In order to gain some inspiration when designing my logo, i have chosen to include some inspirational images below.

 I find this logo is very simple, which helps create connotations of simplicity which could look effective next to the nameplate of my newspaper as the font is very detailed. Therefore the simplicity of this logo would ensure that it wasn't too overpowering. However, the fact that the logo is very symmetrical and simple could create connotations of structure and organisation which would make the newspaper appear very structured and organised as opposed to relaxed and comfortable to read.

 I find this logo very interesting as it combines the use of lettering to the logo which could help link the logo into the nameplate more effectively. I also find the use of swirls and flicks interesting as it help make the logo much more intriguing. However, the use of such swirl could make the logo appear much more feminine which could limit my audience as well. Also, the logo does appear very bold which, next to my nameplate font, could appear slightly overpowering, therefore its unlikely that i will include this technique in my final logo

This logo appears very interesting as it combines several nautical aspects such as a ship wheel and rope. This would help create stronger nautical connotations to strengthen the idea of reflecting Bristols heritage within the paper. I also really like the way the logo appear slightly cartoon like with the use of a distorted anchor and bold mixture of colour which helps the logo appear fun and interesting. However, the fact that the logo appears so animated could cause the paper to appear less mature and could limit the audience to a younger population. Therefore its unlikely that i will use such aspects in my logo.

This logo also uses the idea of combining several nautical aspects. This would also help create stronger nautical connotations which would help strengthen the idea of reflecting Bristols heritage. However, unlike the logo shown above, this logo appears much more structured and formal, similarly to the first logo mention. This would therefore ensure that my newspaper appear formal and informative which would follow the traditional conventions of a conventional newspaper.






Overall, from researching the logos shown above, i hope to include aspects from each of them. I want to ensure that my logo has very obvious nautical connotations to help reflect Bristols nautical heritage. I also want to ensure that my newspaper appears fun and exciting through the use of colour and pattern, however i still want to ensure that my newspaper appears formal and informative as so i must ensure that the logo doesn't appear too overpowering, especially when featured next to my nameplate font.

Advert Research

Following the decision to include a retail advertisement offering 25% off of a retail store and the opportunity to win an iPad inside the paper on the cover of the newspaper, i chose to conduct some further research into existing adverts of a similar style. This will help me ensure that the adverts that i generate follow the traditional conventions included in a stereotypical retail advert and competition advert. Therefore i have chosen several adverts which i find particularly inspiring and analysed their most successful aspects.

Retail advertisement
The image shown on the left shows a retail advertisement for New Look. I find that the simplicity of the advert helps make the advert appear formal and matter of fact which would work effectively in my newspaper as it would help create connotations of formality which would help the advert follow traditional conventions of a typical newspaper. I also like the way that the model featured appears happy and cheerful as it helps create connotations of fun which counterbalances the simplicity to ensure the advert doesn't appear boring. However, the use of black and white makes the advert appear very bland which would mean that the advert wouldn't appear very bold on the page. Also, the simplicity of the models outfit doesnt really advertise the company very effectively therefore i hope to enasure that the outfit included in my final advert appears bold and exciting to portray the company in a much more positive way.

The image to the right shows an advert for Topshop. Similarly to the advert shown above, this advert utilises the use of simplicity through the use of simple poses and black and white. However, unlike the image above, the use of moody posing and lighting portray the retail business as dark and intense which is not the effect i hope to achieve in my advert. Also, although the juxtaposition of a black and white image with a coloured one helps ensure that the image doesnt appear too bland which would help the advert stand out on the page effectively. However, the fact that the coloured image seems to have a blue tint which gives the image cold connotations and the other colours used dont seem as bold which could prevent the advert from appearing bold and dominant on the page.

The image to the left shows an advert for the retail business of H&M. This advertis my favourite of the three as it utilises a variety of conventions which make the advert appear appealing. The use of bold colour and the logo in red helps emphasise the company and would ensure that the advert appears bold and dominant on the page. Unlike both of the adverts mentioned before, this advert features both men and women as opposed to just women which would help ensure that the advert doesnt just appeal to women. Also, the use of an action shot helps create connotations of excitement and fun which would also help portay the company positively as well as ensuring the advert stands out effectively on the page.

Opportunity to win an iPad
 The image to the right shows an advertisement for the opportunity to win an iPad 3. I find that the simplicity of the advert works well as the use of a white background help ensure that the colours stand out effectively. However, the juxtaposition of the white iPad against a white background could cause the ipad to become lost within the image which defeats the point of advertising it. The use of fuchsia works effectively as the colour appears bold and bright against the the white. However, the use of such a feminine colour, as well as the use of a flower shaped background for the 'win' and the inclusion of the flower on the iPad could make the advert appear very feminine which could limit the audience to just females. Therefore, its unlikely that i will use this colour on my advert.

The image to the left shows another advertisement for the opportunity to win an iPad. Unlike the advert previously mentioned, this advert uses much more gender neutral colours such as red and green which avoids the advert appearing limited to appealing to one gender. The advert also appears much busier than the simple advert shown above with the use of a patterned background, quite a lot of large text which could work effectively as the advert would appear very bold on the page. However, the use of such background and text could cause the actual iPad to appear lost on the page as well as the advert appearing much too busy for the page. Therefore its much more likely that i will incorporate the idea of simplicity within my advert so that it doesn't appear too overpowering on the page.

The image to the right shows another advert for the opportunity to win and iPad. I feel that this advert is the most effective out of the three that i have chosen to analyse. I find that the utilisation of simplicity in this advert works effectively as it allows the majority of the focus to be placed on the ipad itself. However the use of a white iPad against a white background could cause the iPad to become lost in the background therefore its unlikely i will use this technique in my advert. Although the first advert mentioned also utilises the idea of simplicity, this advert combines the simplicity with bright, bold and gender neutral colours which helps avoid the advert from appealing to just one gender. I also like the way that the iPad is set to its home screen as opposed to a flower as it also helps ensure that the advert doesn't appeal to just one gender.

Advert Ideas



The image above shows a few possible adverts which i could involve when creating my own newspaper. The majority were inspired by adverts which are typically involved in a traditional newspaper. The idea of including advertisements for local businesses and local hairdressers would work effectively as it would help promote the smaller businesses and the fact that they are local would help trigger the interest of local readers. Therefore its much more likely that i will include oppurtunities for the reader. The use of discounts and oppurtunities to win things such as an Ipad or Iphone are much more likely to appeal to the audience as they are benefitting from buying the paper which would make it much more successful. However, i must ensure that each of the oppurtunities appeal to both male and female readers of a range of ages therefore i have chosen to counterbalance each of the oppurtunities by offering a chance to win and Ipad and a 20% off voucher at  a local independent clothing store.



Headline Font Ideas

Similarly to my nameplate, i want to make sure that i consider a few possible fonts which could be used for the headlines in my newspaper. A few of my decisions are discussed below:

Headlining Font

The initial font that i considered is shown above. The use of simple bold black lettering helps the letters stand out effectively and give the story a sense of dominance and importance. Also, the fact that the letters are capitalised help give the story a sense of importance too. The use of longer, narrowed letters helps create a sense of urgency which would also ensure the story seems important and serious which would work effectively in my newspaper. This font is also very similar to the fonts used for headlines in other newspapers which, although would ensure the paper follows typical conventions of a newspaper, could avoid the newspaper appearing different and unique which could possible avoid the newspaper triggering interest. Therefore its unlikely that i will use this font for the headlines in my paper.

Dirty Headline

 Another font which i considered is shown above. Similarly to the 'headlining font,' the use of bold black lettering helps the letters stand out on the page and give the story a sense of dominance on the page. The use of capitalisation also helps achieve a similar effect. A feature that i find particularly interesting is the fact that the font appears slight aged and rough which i feel helps give the font the originality and continuity usually associated with a typical newspaper. However, unlike the font previously researched, the lettering is much wider and shorter which means the font loses the sense of urgency and seriousness which i feel is quite essential when choosing a font for headlines. Therefore its unlikely that i will use this font for the headlines in my newspaper.

Headliner No.45

The image above shows the final font which i hope to include for the headlines inside my newspaper. I find this font particularly interesting as it combines the most effective features from both of the previously mentioned fonts. It includes the use of bold black lettering which would help give the story a sense of dominance and importance therefore making it stand out on the page. The lettering is also very long and narrow which creates the sense of urgency and seriousness which would work effectively in my paper. Also, the font has the same aged, rough appearance as the 'dirty headline' font which would help generate the originality and continuity usually associated with typical newspapers, therefore its highly likely that i will use this font for the headlines in my newspaper. 

Further Story Ideas

Cover Stories
The two main cover stories which i hope to include in my newspaper are both local stories. The cover story which i hope to use includes a press release of the opening of the 'Hall and Woodhouse' pub opening soon on the marina. This story should include the following aspects to help ensure that the story is successful:

• Images of the current building process
• Information about other branches
• Information about the opening dates
• Interview with the new owners
• Interviews and opinions of local residents

The story i want to include on the inside page of my newspaper is a local hero rescuing a young toddler from an incident in Parish Wharf pool. The story should hopefully include the following aspects:

• Images of the hero
• Images of the child
• Image of the pool
• Interviews with the child, hero and the childs parents

Inside Page Stories
The main story i want to feature on the inside page of my paper will be continued on from the cover story focusing on the local hero rescuing a young toddler from Parish Wharf. Also, i hope to carry on the main story covering the 'Hall and Woodhouse,' onto the inside page so that i can ensure that more detail can be covered and the story appears in more depth. Other stories which i hope to include in my inside page are as follows:

• Local school events (DT exhibition)
• Students shoplifting

Story Ideas

 

The image above shows a few possible stories which could be included in my newspaper. When choosing my stories, i must ensure that the stories are local so that they fit in with 'The Bristol Press' so that the stories appeal to a local audience effectively. I would also like to ensure that the stories appeal to younger audiences as well as more more audiences to avoid the paper appearing too limited to one type of audience. Therefore it is less likely that i will focus too much in school related events as this will limit the paper to a much more youthful audience and focus more on local stories and events. 

Nameplate Font Ideas

Old newspaper Type

The image above shows a possible font which could be included in my newspaper. I chose this font mainly due to its name, however i do like the way that the letters have a slightly wobbly outline which characterises the font and makes it appear unique. However, the use of a wobbly outline could give connotations of doubt and the font could appear unsure which could make the reader feel unsure of what the words are saying. The font is also moderately plain and basic which eliminates any chance of this font being used for the nameplate it would not stand out on the page effectively. User feedback supports this point when it was stated that the font appeared 'bland compared the other ones considered.' However, it is likely that the font will be used in other places for my paper where the font doesn't need to stand out as much.

Goth Ball

Another font which i considered to use in my paper is shown in the image above. I chose this font mainly because i felt that it helped reflect Bristol's heritage. The use of flicks and individually characterised capital letters help give nautical connotations which could reflect Bristols heritage of sailing. I also found that the thick rounded lettering appears much bolder than other fonts researched which would help the font stand out on the page making it effective to use for the name plate. This is supported by user feedback when it was stated that the font is 'bold and strong.' However, the use of a larger space between the letters could give more relaxed connotations which means the paper could lack the formality which much more traditional newspapers include therefore it is unlikely that i will use this font within my paper.

Old English

The image above shows yet another font which i considered to use in my paper. Again, i found that this  font helped reflect Bristol's traditional heritage with the use of flicks, lines and crosses mixed into the capital letters which also give off nautical connotations. I also like the idea of the font appearing slightly medical with the use on flicking off of the letters and joined 's.' This helps give connotations of the newspaper being quite traditional and formal which would follow the traditional conventions of a newspaper. User feedback supports this point when it was stated that the font is 'very formal and old looking.' However, another piece of user feedback stated that the font is 'very similar to the daily mail font,' which would restrict my newspaper appearing unique or different therefore its unlikely that i will use this font for the nameplate on my paper.

Hansa Gotisch

Another font i chose to consider was 'Hansa Gotisch.' Similarly to the font before, i chose this font due to the fact that the font appears to have medieval qualities which would help create connotations of the newspaper being traditional and formal which would follow the conventions of a typical newspaper. However the font could appear slightly more feminine due to the use of swirls on the capital letters. Yet, the use of jaggered lower case lettering helps counterbalance this and avoids the font appearing too feminine or masculine. Although a lot of the user feedback i obtain was mainly positive, the font was also commonly mistaken for the font 'old english,' which means that the font is not very individual or unique therefore its unlikely that i will use this font for the nameplate of my newspaper.


Germanica
 

The image shown above shows the font which i have decided to use for the nameplate of my newspaper. I like this font as i feel it has a combination of the best traits from the previously researched fonts. The use of flicks and lines on the capatalised letters help reflect Bristols nautical heritage effectively which shows the reader that the paper is local therefore triggering local audiences interests. Also the combination of the feminine curves and flicks on the capital letters with the jagged edges of the lower case letters helps ensure that the font doesnt appear to masculine or feminine. The font also appears moderately medievil which helps create old, formal connotations which would follow the traditional conventions of a typical newspaper. User feedback also helps support the idea that the font is 'original' and 'unique' which ensures that my newspaper will stand out effectively compared to other local newspapers. Therefore this is the font that will be used for the nameplate of my newspaper.

Newspaper Planning: Name Ideas

In order to ensure that i consider all possible names for my newspaper, I have created a bubble map listing all of the possible names. This will help ensure that the final decision for the name of my newspaper is suitable for my final product and will also help me obtain plenty of user feedback on each of the ideas to discover which of the names appeals to the audience the most.

The idea for the name 'The Daily Reporter' was inspired from the existing paper 'The Impartial Reporter.' I chose to take inspiration from this name due to its eccentric and bizarre nature implied with the use of the word 'impartial' which helps give the paper character and individuality. However the use of such an bizarre nameplate may put some readers off of reading the paper as the unique approach may not appeal to all readers, therefore I decided to replace this word with a much more normal newspaper related word, 'Daily.' This also helps tell the reader that the paper is daily which shows that the newspaper content is recent and up to date. However, after considering the user feedback which included statements stating the name was 'ok, but not outstanding in comparison to other names,' and that the name was 'a little bit obvious,' i have decided against this name as i would prefer a name which differentiates the paper from other newspapers.

An idea which i find interesting is including the papers location within the nameplate so that the paper can appeal to local audiences as they will be able to understand that the content is local just by glancing at the name. Therefore I brainstormed several ideas which involved Bristol and North Somerset related names such as 'The Bristolian Bugle,' which works well and flows due to the use of alliteration. Also, the 'Bristol Pennysaver,' and the 'Bristol Informer,' were also names i explored. Although the user feedback for these names included some positive comments that the names were 'innovative' and 'creative,' i still felt that the names lacked interest and were still much too obvious and classic for the more modern newspaper which i hope to create.

Therefore i chose to further explore the combination of classical newspaper names with a much more bizarre twist. The first name is came up with was the 'Gordano Pheonix' which was inspired by 'The Pheonix' itself. User feedback helped prove that the name was 'alot more interesting than the other names,' which shows that the name helps trigger the possible audiences interest which would help increase the likelihood of them reading the paper. Another name which i explored was 'The Bristol Eccentric,' both classic yet innovative, i find this name the most interesting and intriguing. The use of the word 'eccentric' helps give connotations that the newspaper is different and unique which helps inform the reader that the newspaper is slightly more individual than other papers. However, this name could give off connotations that the newspaper is too unique and therefore wouldnt follow the conventions of a traditional newspaper therefore its unlikely that i will use this name for my newspaper.

After considering all of the above names, i came to the conclusion that the name which i was looking for must give of connotations of the newspaper being classic and follow the traditional conventions of a newspaper yet still appear moderately unique and different compared to other newspapers. Therefore i came up with the idea to combine a couple of previously mentioned ideas to create the name 'The Bristol Press.' Although simple and basic, the name gives off much more youthful connotations with the use of the word 'press.' Also, the use of assonance with the silibance created through the repetitive 's' sound makes the name flow effectively and makes the name much more memorable.

Content Research

The above mind map was created to illustrate the typical content of a local newspaper which i can use to create stories to feature on the cover of my newspaper and throughout the inside pages which i will produce. The main stories featured throughout the paper cover things such as local school events, local events such as charity events and carnivals, local tradegies and crimes and general public information about the area which paper covers. Each of the stories shown target a variety of different audiences provoking them to read specific articles which trigger their interest. I also found that newspapers a filled with a vast amount of adverts, mainly for local businesses yet some wider businesses are also featured throughout. Things such as quizzes, competitions and horoscopes are also involved toward the end of the paper which acts as entertainment for the reader. At the very end of the paper, the paper covers a variety of different sports such as recent scores and league tables as well as information about teams and gossip about players. However, due to the fact that i will only be focusing on the first few pages of the paper, its unlikely my finished paper will include any sports stories.

Audience Research

In order to obtain some primary audience research, i conducted a short and brief questionnaire on my friends and family of all different ages to ensure that the population targeted was reasonably representative. The graphs shown below are the final results that i obtained.

The above question was conducted so that i am able to establish whether or not to charge for my final product. The results show that the most popular type of paper is a bought national paper. However, free local papers also appear extremely popular and seeing as i have been commissioned to create a local paper, its highly likely that i will create a free local newspaper. 

 The second question was conducted so that i could find out what interests my target audience so that i could inject the results into my paper and ensure that my final product appealed to my audience effectively. The graph shows that the most popular stories are local ones. This may be because the reader is much more interested in local news concerning their friends and neighbors as opposed to news about complete strangers. Therefore its highly likely that i will feature local information throughout my paper.

 The third question i featured within my questionnaire was a follow up question from the one above. This was so i could obtain further information about the types of stories to include within my finished product. According to the graph above, the most popular types of stories are crime and tragedy stories, where as features covering events and general stories are much less popular. Therefore its likely that i will include many more stories about local crimes and tragedies so that i can engage with the reader and trigger their interest.

 I conducted the next question so that i was able to discover which of the papers i had research was more to my audiences taste so that i knew which one to take more inspiration from. The above graph shows that the post is the most popular of the papers i have researched where as the observer is much less popular. Therefore i am more likely to take more inspiration from the post as opposed to the other papers researched.

The final question was asked so that i could establish what kind of advertisements to feature within my paper. The graph above implies that the kinds of advertisements featured doesn't really matter due to the fact that the answers are relatively equally distributed. Therefore its likely that i will feature all three of the above named to appeal to a wider audience.

The Times Inside Page

The image to the left shows an annotated inside page of the Times. At a first glance you can see that the page is over a single page as opposed to a double page spread which is what is both the Observer and the Post use. As you can see, the page is predominantly dominated by local advertisements. This helps fill space on the page and the advertisement of local business informs the reader that the paper is mainly locally based which directly targets them therefore possibly triggering their interest due to the fact the information is regarding their local town. However the use of so many adverts could end up causing a distraction from the main articles featured on the page due to the of some many different colours being used.

Despite the majority of the page being filled with adverts, the Times does also seem to feature four articles throughout the page. The headline for the top article is the boldest and largest headline featured on the page implying the story is much more dominant than the other articles featured on the page. The headline also include abbreviated, yet relatively formal language with a simple statement. This implies that the article itself is very informative and target at an older, more formal audience. This is also suggested by the lack of images used throughout the article as images provide colour and excitement to a story.

However, article featured beneath this story is full of colour with the use of a bold red border which makes the article stand out on the page implying its dominance and the use of a colourful image featuring children playing with toys which suggests the idea of fun within the article. This suggests that this article is much less serious that the above featured therefore appealing to much more youthful audience. Unlike the article above,  this story's headline is much more exciting with a clever play on words: 'teddy scares.' This also implies the idea of fun and excitement. The posed image featured is not captioned however, therefore the reader may not feel fully informed.

The two stories featured beneath this article are both very short and small with less bold headlines than the articles featured above. This makes the stories appear much more dominant on the page therefore implying that these stories are much less important that the other two. The top of the two stories shown however features a papped image of a local event which shows the reader that the paper is local therefore grabbing locals readers attention. Yet the use of a papped image shows that the people featured may be unaware the article was being featured therefore implying that the story is, again, less important.

All of the articles featured are local which shows that the paper is locally based which would interest local readers and implies that the paper is targeting a local audience. Unlike the Post, each of the articles featured have their own individual introductions which helps give the reader an insight as to what the story is about. This therefore ensures that the reader feels fully informed and they can decide quickly whether or not that particular story interests them. The display of the paper itself appears very busy due to no clear colour scheme being initiated. This could cause slight confusion to the reader and prevent the whole paper flowing effectively. Along the top of the paper, a thin black line is used to head the page. Above this header, general information about the paper is featured such as the date and technological convergences used which helps ensure that the reader feels fully informed.




Overall, i find that this layout is less effective that the Post due to the fact that the page appears busy and confusing to read. Also the shorter stories appear much less interesting and slightly irrelevant, therefore its less likely that i will take much inspiration from this inside page.

The Observer Inside Page

The image above shows an annotated version of the inside page of the observer. At first glance, a clear orange colour scheme is automatically initiated. This is due to the use of a thick orange banner header along the top of the page. Although this colour isn't identical to the ones used throughout the cover, the colours are from the same colour palette therefore making the colours extremely similar helping the magazine flow more effectively. Similarly to both the Post and the Times, the Observer also uses small short articles throughout the page. However instead of spreading them about the page, the stories are featured within the header which avoids wasting space on the page. Each of the smaller stories headlines use text style variance with a slightly enlarged headline and a white font which helps differentiate these stories the articles below. They are also separated with the use of bar lines which avoids the stories blurring together which could cause confusion with the reader. On the far right of the head, the paper also gives the reader information of how to get in touch with the paper which would aid the reader obtain extra information about the stories and the paper if it is required. Above the header, the date is featured which shows the reader how recent the news is so that they feel fully informed.

In total, the page consists of 6 different stories. Unlike the Post and the Times, each of these stories have their own individual images which helps make the paper more visually attractive by adding colour to the page and illustrates the stories effectively. They are also separate with the use of columns and bar lines which helps avoid the stories blending together which could cause confusion to the reader. The largest article featured appears to be the main story featured in the center of the page. This is implied through the use of a large dominant headline due to the use of text variance  and a larger image which follows the colour scheme effectively. By following the colour scheme, the paper flows effectively an links both the front page and inside page effectively. The headline itself is the largest one featured on the page which implies that this story is more important that the other. This can also be said about the images. Where as each of the other stories featured only use one image, the main article uses three: a large dominant image and two small circular ones. This again implies that the story is more dominant than the others and helps illustrate the story well. This article is also the only article featured consisting of an introduction which helps give the reader an insight as to what the article is going to be about which helps the reader establish whether or not the article interests them.

The articles featured either side of this story are both very similar. Both of their headlines are smaller and less bold than the article featured in the middle which suggests that these two stories are much less dominant than the center one. They both feature posed images to help illustrate the story, yet these images are much smaller than the one featured in the center which again implies that these stories are less important. However, the story on the far left of the page is followed on from the cover which helps the magazine flow more effectively.

Each of the stories featured are all locally based, as are the two large averts featured within the bottom of the page. This suggests that the newspaper is targeting a very local audience due to the fact that they feature stories which would trigger their interests and adverts which may apply to them. Both of the adverts featured also follow the colour scheme with the inclusion of colour from the same colour scheme such as red and yellow. This helps the magazine flow more effectively and links the adverts into the page well so they look a part of the paper. Even though this page isn't the cover of the paper, the paper is still advertising the papers contents with the use of a thick orange bar line telling the reader to look at the TV pages which shows that the paper is in touch with technology which could make them appeal to a wider audience range.

Overall, i find that this inside page is the most interesting and intriguing out of the pages i have researched. The page is incredibly visually attractive and adapts to a clear colour scheme throughout which ties the whole page together and makes the magazine flow effectively. The idea of using images for every story is again very visually appealing and helps illustrates the stories well. Therefore its likely that i will take inspiration from this page.

The Post Inside Page

The image to the above shows an annotated version of the inside pages from The Post. As you can see, the inside pages are featured over a double page spread which helps fill space effectively. From a first glance, it becomes apparent that the spread is mainly text based which shows how informative the paper is. The vast amount of text covers five separate stories which appear to separated with the use of bar lines and columns so that the reader doesn't get confused as to what they are reading which makes the stories significantly easier to read. Each of the stories featured focus on local news which directly targets local readers as this information is likely to trigger their interest as the news is regarding their surrounding areas. Each of the articles are headed differently. The largest story is headed with the largest and boldest headline which suggests that this article is the most dominant of the page. Just beneath the headline, there is a note stating that the story is continued from the cover which helps the reader flip the page and continue reading the story without too much difficulty. Only one small circular image appears to have been used throughout this story which partially illustrates the story, yet no captions are used which could cause slight confusion as the reader may become unsure as to what the image is referring to.

The story included beneath this story is the smallest story featured on the page. Although it may be the smallest story, the headline appears to bolder that a few of the other headlines yet the headline is much smaller which makes it less dominant. No images are used throughout this story which makes the story less visual and less intriguing to read as the story isn't illustrated.

To the right of this article, another larger article is featured. This article is heading with a quote which intrigues the reader as they may want to know what the quote is referring to and how it is relevant to the article. The headline features enlarged text which differentiates it from the article making it stand out effectively. One captioned image is used showing a Birdseye view of the airfield which instantly shows and tells the reader what the story is referring so that the reader can decided quickly and effectively whether or not story interests them.

The story featured above this story is again one of the larger stories on the page. Although the story is one of the larger ones, it is headed in the same style as the smallest article which reduces it dominance on the page. Yet the use of two posed large images for this article ensures that the story is bold and dominant on the page. The costume included within the images also seems to match the colour scheme effectively which helps link the whole page together effectively causing it to flow well. The images are also captioned which helps tell the reader what the image is referring to which avoids any confusion when reading the article.

The final story featured is another small article headed in a less bold headline. Similarly to the first article mentioned, a circular image is used within the article which increases it dominance on the page and gives the reader an insight as to who the article is reffering to.

Most the articles featured use blue bullets points and text as a stylistic feature which helps add emphasis to specific things and also helps link the page together so it can flow more effectively. A blue banner is also used to head the page which helps initiate the colour scheme which is continued from the cover. Above the banner, general information is given about the paper such as the date it was published and advertising technological convergence where further information can be obtained. At the bottom right hand side of the page, an advertisement for a local business is used which illuminates that the paper is locally based and helps promote local businesses which applies to their audience. It also links in with the colour scheme shown throughout the cover with the use of red borders and text boxes.

Overall, I feel that this spread works relatively well as it focuses in depth on providing news for its audience. However, the vast amount of text used throughout the page could appear quite boring to their reader, yet the use of images and bar lines help break the text up and give the paper a much better visual impact. The stories featured are all local which illuminates the paper is Bristol based which targets a Bristol based audience. The stylistic technique of adding in bits of light blue throughout each article works effectively as it links the whole page together and adds emphasis to specific parts of the page. The inclusion of a local advert works well as it fits into the colour scheme which gives the impression that the advert is part of the newspaper as opposed to being placed randomly.

Bristol Observer Cover

The image to the left shows an annotated cover of the Bristol Observer. At first glance, the cover appears very busy due to the large amount of images used throughout the page. The use of so many images distracts the reader from the actual colour scheme which could cause confusion. However, due to use of neutral colours used such as beige and yellow, the much brighter colours such as the use of purple, green and blue can blend in much more effectively. This colour scheme is illustrated through the use of the beige header at the top of the page and the banner used in the lower half of the page. The use of a header helps border the page and acts as a background for things such as the nameplate, the newspaper price and other information which helps inform the reader how recent the news is such as the date. Similarly to the North Somerset Times the nameplate is split into two. A smaller less bold nameplate consisting of the papers background and location and a larger, bolder nameplate which states the newspapers name. The variance in text size emphasises the word 'observer' much more than the smaller nameplate which could cause the reader to shorten the papers name to just the 'observer.' This promotion of slang could suggest that the paper has intentions of appealing to a more youthful audience of the younger generation. The header also features an image of a woman who is involved in a story featured in the paper whose headline is stated along the very top of the page. This helps advertise the contents of the paper and illustrates the story's importance as the image obstructs the nameplate which suggests that the image and therefore the story has more dominance within the paper.

Unlike both the Post and the Times, the Observer seems to advertise much more of the papers contents through the use of several categorical headlines which split the stories into different sections. This boosts the likelihood of appealing to the reader by attempting to trigger their interest and give them an insight as to what is included within the paper which increases the chance of them buying the paper as they are confident in what they are buying. Again, variance of text size and colour is used to differentiate the phrase '

Also unlike both the Post and the Times, this paper only seems to feature one story on the front page. The story itself seems to focus on the closure of a local airfield which helps illustrate that the paper is local which could help trigger the focus of local readers. The headline is feature in large, bold text which helps the words stand out much clearer on the page causing much more focus to be paid to them. The headline itself features the use of rhetorical questions and the use of possessive pronouns such as 'our' which addresses the reader directly so that they feel involved within the story. Similarly to the other papers i have researched, text variance is used throughout the article to split the article into different sections such as the introduction and main story. The introduction to the story is featured in much larger text which differentiates it from the rest of the article and stands out much more which could help trigger the readers interest which could persuade them to read on. Jump lines are also used at the end of the story which tells the reader where the story continues so that they feel informed and the article cuts off at a point which causes the reader to want to know more therefore increasing the likelihood of them buying the paper. The image featured is a papped shot of the airfield in action which makes it incredibly relevant to the article provided which helps give the reader a visual image of the airfield when it was running. Captions are also used to give extra information about the image if it is required to keep the reader informed.

Beneath the article, a footer is used to finish the page (apart from the advertisements) using the same neutral colour scheme which helps keep the page together. Inside the footer, the paper mentions several popular places in Bristol which again helps illuminate to the reader that the paper is local and could trigger the interest of local readers.  

Simarly to both of the papers used, the Observer features large adverts acting as a banner along the bottom of the page. This helps fill empty spaces on the page to ensure that the page appears full and busy. Both of the adverts featured are based around local business which directly targets local readers and triggers they're interest. The adverts featured also include neutal colours so that they do not dominate the page and pull attention away from the main article. The use of neutral colours also links into the original colour scheme and ensures that the page doesnt appear too bright or too busy which would be unpleasant and difficult for the reader to focus on.

Overall, i feel that this front cover works effectively as it mainly focuses on advertising the content of the whole paper as opposed to just featuring cover stories which is what the Post does. This ensures that the reader is fully aware of what the paper consists of so that they feel confident and happy with what they are purchasing. The page also focuses very closely on showing the reader how local the paper is with the use of local storys, listing places in Bristol and the inclusion of advertising local businesses. However, the page appears relatively busy to the use of brighter colours down the right side of the page. Although the original colour scheme allows for much brighter colours to be used, they could cause distracting from the main article. Yet due the colours may have been used to draw extra attention to the area which again advertises the contents of the paper which would justify the use of these colours. Therefore i find that this cover is very intriguing and hints to the papers contents to trigger the interest of its audience.